The number of customers who open and close Google without visiting any other website is growing daily. It’s because the information on the SERPs perfectly answers their questions. With many more clients interacting with your company through your Google My Business listing than through your website, you should optimize your profile for quality engagement and lead generation with GMB.

Google My Company is a free Google product that helps business owners manage their web presence. To maximize location-based techniques, experienced SEO specialists use Google my business listings. Thus, building your GMB listing is the first step toward local search success.

Google my business listings have the most impact on companies looking for local visibility. A feature like Google’s local search emphasizes the need for a GMB listing for both new and current companies.

It gives searchers extensive information on a business, such as the address, operating hours, category, reviews, and more. When a new listing is created, its location is automatically produced on Google Maps. It is synced with standard Google search for ease of use. To increase your GMB position, try using a social media scheduler to post ahead of time.

In this tutorial, we’ll walk you through the steps you can take to build and enhance your Google My Business page so that you may rank higher in local search results.

Before we get there, let’s consider why you should improve your Google My Business listing.

How to Optimize Google My Business Listing in 2023

Here are some Google My Business recommendations for optimizing your GMB listing:

1. Increase engagement

The number of customers who open and close Google without visiting any other website is growing daily. It’s because the information on the SERPs perfectly answers their questions. With many more clients interacting with your company through your Google My Business listing than through your website, you should optimize your profile for quality engagement and lead generation with GMB.

2. Boost your ranking

Google’s company profile ranking algorithm considers distance, significance, operation, and information quality. Improving your Google My Business listing sends these signals to Google, causing it to rank you better in local search results. And you already know that a better rank translates to increased engagement and conversions for your company. You may significantly enhance your position by scheduling Google My Business postings at the ideal times.

3. Maximize your sales

In terms of consumer acquisition, a typical Google my business listing will not yield anything. Only if they know your company’s name will they be able to determine its location and read the evaluations. People may discover you with keyword searches, call, visit your website, look at your products and services, ask for a price, make an appointment, and more if your Google my business listing is optimized. You may also track your website visits, meetings, profile visits, etc.

Now that you understand the significance of optimizing your Google My Business listing, let’s go over what you should do to optimize it and enhance your search rankings so that you can use it in your digital marketing plan.

4. Verify or claim your Google my business listing

It is critical to realize that a Google my company listing differs from a Google my business account. It would be best if you had a GMB profile that has been enhanced. The GMB account obtains access to and optimizes the GMB listing. Sign in at www.google.com/business. Sign in with your existing Google account or create a new one. Enter your company’s name, category, location, and contact details.

After entering your basic information, you’ll be given a choice to authenticate your business through various methods. The default verification method is postcard verification. Choose the one you want if your company has options, such as phone or email verification.

Your postcard may take up to 15 days to arrive at the specified destination. After getting the postcard, sign in to your account, click ‘Verify location,’ and input the 5-digit code on the postcard.

5. Fill in every section of your listing

After you’ve verified your Google My Business listing, provide Google with as much information about your company as you can. It aids Google in displaying your business listing when someone searches for a company similar to yours. Said it would help you rank higher. “Local results favor the most relevant results for each search,” according to Google, “and listings with up-to-date and detailed descriptions are simpler to match with the proper queries.”

Google ranks websites based on three factors:

Proximity: The distance between the searcher’s location and your company.

Relevancy: How well your company fits the search query.

Prominence: Your company’s popularity.

As a result, you must fill out every section, including your name, address, phone number, website, working hours, category and qualities, products and services, and description. Also, wherever possible, use relevant keywords.

6. Be accurate with contact details

Apart from the phone number, it would be best if you considered the following while maximizing your contact data in Google My Business:

Make sure your company name is written the same way on your retail signs. If you don’t have a physical store, make sure the name matches what’s on your business card or website. Avoid using your location or keywords in your business name since this is considered spam.

Check that your company name and address are consistent with any listings you’ve made on the internet. It implies that if you use ‘co’ instead of ‘company’ in other listings, you should keep doing so in GMB.

Mention your working hours as well as any vacations. Customers will know when to visit you in this manner. It eliminates the potential of a negative review posted by a consumer who visited your place only to discover it was closed.

7. Choose primary and secondary categories

Category selection is required to improve your Google My Business listing. It is why:

It aids in your visibility in discovery searches. Discovery searches account for 84% of business listing views (people were seeking a product, service, or category when the business listings surfaced), whereas direct inquiries account for just 16%. (where users type in the exact business name or location).

Once you’ve chosen a category, Google will present you with category-specific tools to make your company listing more appealing and efficient. On their profile, restaurants, for example, can display a menu or a booking icon.

Google offers a finite selection of categories, so choosing the appropriate one is critical. If your specific type is not available, attempt to select the most accurate one available. Be as precise as possible. You may select secondary/additional categories, but don’t go overboard. Choose just those that are relevant to your company’s offering.

8. Write a detailed business description

The first thing to remember is that you do not influence the summary that displays below your business name on your profile. It is the edit summary that Google creates to ensure uniformity throughout the web.

The good news is that Google does an excellent job of offering descriptions. The ‘From the business’ part is where you can genuinely manage and alter the definition. This text appears in your profile’s reviews section.

9. Choose appropriate attributes

As previously indicated, after choosing a category, Google will present you with a list of qualities you can use to define your organization. Attributes are unique elements that potential purchasers look for, such as ‘free Wi-Fi’ or ‘vintage décor stores.’

10. Collect 5-star reviews

Consumers have greater faith in others than in corporations. A favorable rating might be the deciding factor that steers prospective clients in your direction. Google’s ranking will also improve as a result of the reviews. After providing a pleasant experience, it is appropriate to request a rating. 

11. Add products and services

Adding products and services is especially important if they are not mentioned in your company name. Filling up this section provides material to your Google My Business page and can help you rank in relevant searches.

While adding items and services, provide their name, description, and price. When a consumer clicks on a product, the full report will show. Google may also link to your items from the category area.

How to Rank Higher on Google My Business

If you’re wondering how to boost your Google My Business rating, here are some suggestions:

• Always submit complete information and keep it up to date.
• Ensure that your Google My Business listing is visible on Google Maps.
• Check your GMB listing
• Include high-resolution images in your listing.
• Create a Q&A section.

In conclusion,  above are 11 ways to optimize your Google business for local SEO. By following these tips, you can increase your website’s visibility and increase your chances of getting more leads and conversions. So make sure to give these tips a try and see the changes in your traffic volume and click-through rates.

We at Jarvisbitz Tech provide digital marketing services that would help  boost your business’s online presence. contact us in order to know more about our services!